Embedded Files
Book Cover Design
M’s Ruination is an apocalyptic and post-apocalyptic fan fiction mock book cover. This cover was created for a class, and the design was intended to create a connection with its origin story, "Warm Bodies" by Issac Marion. Using the original "Warm Bodies" typefaces (ES Nein TRIAL (extra bold) and Rocketship Town (regular) along with added blood drop graphics and an apocalyptic background image, I was able to produce the same feeling of destruction and despair as the origin story.
Museum Catalog, Magazine Page,
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Holiday Cards
Metromoheim Museum
I chose a modular grid because it’s flexible enough to showcase not just the artwork, but also the artist intro, cover page, and table of contents. It works great for imagery and offers plenty of variation for creating diverse page layouts while keeping a unified visual style. This type of grid gives the catalog and its readers visual order, simplicity, and a distinctive look. It also boosts visual hierarchy by aligning elements, enhancing readability, and creating flow. Sticking to grid guidelines ensures a consistent, well-structured layout that’s easy to navigate. When designing the grid, I considered overall flow, balance, element placement, and highlighting key points. I kept unity and rhythm by repeating shapes, colors, and lines, linking similar pages to maintain structure and balance while still showing variety. The color palette came from the museum’s brand colors to strengthen the connection between the catalog and the museum’s identity.
Art Talk Newsletter
The modular grid and asymmetrical layout work well for the purpose because they allow for a more diverse and artistic design. Since the design is meant to showcase artwork, having distinct spatial zones in both vertical and horizontal directions creates an organized yet dynamic artistic feel. Following the guidelines helped me create a more efficient design by showing me which grid would work best and making it easier to align and organize the provided content.
Company Logo
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Brand Guideline Design
RacerX
The logo design emphasizes modern aesthetics, clean lines, and vibrant colors to engage the energetic and curious mindset of the target audience. A youthful brandmark with bold, sharp lines reflects the dynamic nature of gaming, while a modern, well-spaced, bold sans-serif font ensures the wordmark is easily readable across demographics. The stylized, abstract “X” evokes a weapon’s crosshairs on a bullseye, symbolizing focus and precision, complemented by electric blue and orange tones that convey energy and excitement in line with the fast-paced nature of gaming. Bold, angular lines communicate power and intensity, resonating with the competitive spirit of the gaming community, while the wordmark’s placement beside the brandmark maintains balance, hierarchy, and clarity. Market research identified a preference for bold geometric shapes and vibrant palettes, directly inspiring the sharp, angular brandmark and contrasting electric blue with fiery orange to create excitement and visual impact. The design aligns with the company’s mission to deliver an immersive, competitive, and accessible gaming experience, with the targeted bullseye embodying gameplay’s core concept and reflecting an energetic, community-focused brand personality. The Mono45 Headline Light typeface was chosen for its clean, simple sans-serif style with a subtle flair, appealing to both serious and casual gamers who favor simplicity and approachability.
Resort Advertisements
The Amethyst Bay Resort & Spa campaign aims to position the property as a fresh, luxurious, and distinctive destination on the Caribbean island of St. Thomas, targeting travelers who are new to the island or have stayed at other resorts. To drive bookings, the campaign promotes a new package deal and exclusive offers, including complimentary childcare and a “kids under 12 stay and eat free” incentive. Magazine advertisements will feature high-quality, vibrant images of the resort, beach, and spa to convey luxury and tranquility, with tailored messaging for specific demographics such as couples and newlyweds, all aligned with the Amethyst Bay Style Guide’s elegant typography and soothing purple, teal, and white palette. Each ad will include a clear call to action and contact details. Web banners will focus on a single striking image paired with a concise value proposition, enhanced by subtle animations for visual appeal. Optimized for fast loading and mobile responsiveness, these ads will feature prominent call-to-action buttons directing viewers to the booking page.
Company Social Media Advertisments
Photography Flyer Design
Company Logo Design
Company Logo Design
Company Social Media Advertisements
The layout achieves asymmetrical balance, with a large image and text block on the left offset by the logo and iconography on the right, creating visual harmony without rigid symmetry. Designed to balance imagery and text, it guides the viewer’s eye seamlessly from the headline to the benefits and then to the call to action. Distinct sections and precise spacing prevent clutter, ensuring clarity and readability. The placement of the Fresh Fare Farms logo and supporting icons reinforces brand identity and services. The advertisement meets key client specifications by aligning with campaign objectives, target market preferences, and visual requirements. Concise text, short paragraphs, and bullet-style phrases highlight benefits for quick scanning. A bright, fresh color palette, appealing food imagery, and a clear call to action draw attention. Featuring young adults enjoying a meal in a clean, modern setting, the visuals resonate with the demographic’s preferences. Prominent photos of fresh ingredients and diverse individuals enhance appeal and reflect inclusivity. The choice of eggplant, earth tones, and salmon hues as secondary colors—over squash and wheat—supports the brand’s “Local. Sustainable. FRESH.” message, adding vibrancy and depth. This palette offers a more varied and engaging visual experience than the singular “harvest” theme of squash and wheat. The tagline “Local. Sustainable. FRESH.” further reinforces the brand’s core values.
Invitation Design
Company Brochure
Piddle Paddle Tours Brochure
For this mock brochure, all imagery and information were provided, but I selected the design layout, typeface, and colors. Inspired by the content and visuals, I chose ocean-themed colors to convey a clear, cohesive message. The layout was designed for an 11” x 17” flat brochure, with a 0.25” bleed on all sides and 0.5” gutters, as requested by the customer, ensuring the space and typography were used effectively to avoid clutter.
Company Flyer and Logo Design
Community Coffee
The poster’s design achieves a cohesive and visually appealing composition through the use of symmetry, balance, and repetition of colors and fonts. Careful application of proximity, spacing, scale, contrasting color intensities, and hierarchy ensures a well-balanced layout. Key elements are strategically placed to highlight the Grand Opening message and emphasize the coffee shop’s name and slogan. The Grand Opening announcement appears prominently at the top to capture immediate attention, followed by the centrally placed Community Cup Coffee shop logo, serving as a secondary focal point. Line elements guide the eye to the event’s time and place, uniting separate components. The logo is accentuated with an ellipse shape and bean-shaped “O”s, adding a playful nod to coffee, while negative space emphasizes both the coffee cup graphic and company name. A lighter background enhances the darker design elements, creating contrast and a dynamic interplay of positive and negative space. Contrast is achieved through the light background against dark coffee-brown typography and the lighter logo, balance is maintained by centering elements for harmony, and emphasis comes from large, bold, dark components that command attention.
Adobe
Mock Flyers
Adobe Posters
The InDesign poster I created utilizes various design elements and principles to achieve a cohesive and polished composition, featuring clear focal points and symmetry. Though well-balanced, it could benefit from improvements in scale, size, unity, and proximity. A last-minute alteration due to missing citation information disrupted the background alignment, highlighting the need for better attention to detail in the future.
The Illustrator poster showcases vibrant colors and dynamic shapes, creating an engaging and visually striking layout that evokes happiness. While it is also well-balanced, it could have improved in proximity and alignment with the use of a grid, and unifying the frame color with the background would have enhanced cohesion.
The Photoshop poster successfully incorporates design elements for rhythm, movement, and unity, utilizing primary and secondary colors to evoke familiarity. Although it has a polished look, it similarly lacks symmetry and proximity; better placement and spacing could have improved balance, and greater contrast in the background would have emphasized the focal point more effectively.
Focus 05 Mock Subway Advertisement Design
Focus 05 Mock Advertisement Design
Focus 05: Subway Advertisements Redesign
The text discusses a redesign of subway advertisements aimed at the millennial generation, born between the 1980s and 2000s. This demographic prefers natural colors, clean fonts, socially oriented imagery, and sustainable products. The current subway banners attract older audiences with dark colors and an anti-technology message, which deters millennials. The proposed mock-ups address these issues by adopting a more appealing color palette, engaging font choices, and relatable imagery that resonates with millennials. Each mock-up features enhancements:
1. Mock-up 1 utilizes shapes around the logo for visual interest, maintaining an organic color palette and social imagery.
2. Mock-up 2 presents a new design with plaid patterns and unique details, reinforcing a fresh and fun aesthetic attractive to millennials.
3. Mock-up 3 slightly alters the color scheme to add richness and depth using rounded corners for a more modern look.
Overall, the new designs aim to create a vibrant, inviting atmosphere while suggesting an online presence, including a website and QR code on the banners, to engage the target audience further.
Clean Water Initiative
Flyer Design
The Global Clean Water Initiative
The project aims to select one of three satellite office locations for The Global Clean Water Initiative and create a call-to-action flyer to encourage community involvement and awareness. Key deliverables include a scope of work, target audience profile, mood board, project schedule, and terms and conditions. The flyer specifications are for 5,000 full-color, single-sided copies on recycled paper.
The approach involves brainstorming and researching the initiative and its target audience. A mind map will be created to organize ideas, leading to a mood board for client feedback. A mockup of the flyer will be designed, incorporating vibrant and traditional Mexican colors, and relevant imagery that connects Mexican culture to the water initiative. The flyer will feature translated copy in Spanish to ensure it resonates with the local audience.
Native American Magazine Page Design
Preserving the Legacy Magazine Page
The design utilizes Georgia and Minion Pro typefaces for a modern and clean aesthetic, while the Algerian typeface emphasizes the pull quote, creating a historical contrast. Color choices reflect the target audience's preference for bright hues, and design principles like kerning and tracking enhance readability.
Imagery representing Native American culture was carefully selected to connect with the article's subject and the client's mission to engage younger generations. The design aims to bridge past, present, and future, appealing to ages 12-18 by prioritizing simplicity, cultural legacy, and diversity, thereby facilitating a meaningful connection and educational experience regarding Native American history.
Infographic Design
Tech Crowd Static Infographic
The "Who Is Smartphone-Dependent by Demographic" infographic highlights smartphone dependency trends across age groups over 8 years. It emphasizes that younger individuals demonstrate higher smartphone dependency compared to older adults, with dependency generally declining as age increases. This trend reflects greater digital literacy and reliance on technology for social interaction among younger generations, while older adults may utilize alternative communication methods.
The intended audience is primarily individuals aged 28-45 interested in technology and business. The infographic features various visualizations, including pie charts and clustered column charts, to clearly convey relationships between age groups and their smartphone usage. Pie charts illustrate the least dependent age group, while clustered column charts depict overall dependency percentages by age. These visual elements strengthen the narrative, engaging readers and enhancing their understanding of the data presented.
Website Design
Camp Wolf and Wiggles
This is a mock website design based on a mock brand guideline. Although most design decisions were made, the website still needed a structure, imagery layout, typography, and color placement. Creating the website design using wireframing, Visual Studio Code, and Bootstrap allowed me to add the necessary design elements to convey the message intended by the brand.
Mobile App Design
Website Design
Railway Ticket Mobile App Design
UVDTF Cup Wrap Designs
Miscellaneous Flyers
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